Why Recognition Lists are Important to Marketing

If your business has a great product or service, the hard truth is that it’s not enough to attract customers.

With so many businesses creating websites, some more visually engaging than others, the average prospective customer will probably have a hard time comparing businesses from their competitors. Since most people today are skeptical of the claims business put out there about themselves, customers look for other indicators to build their trust.

Things like online reviews, social media searches, and simple word of mouth is what helps customers feel comfortable making a purchase decision. Unfortunately for businesses, regardless of how great their products and services are, they don’t have much control over what customers will find out about them during their public searches. There is one effective thing a business can do though and that’s by getting placement on industry recognition lists.

When a customer sees that a business has been placed on a particular recognition list, it gives a company the luster of being a certified high-quality business. This builds trust from customers and can be enough to convince them to go with your business instead of one with a better looking website.

Today’s customers are more educated and resourceful than those in the past. Part of a customer’s regular process of settling on a product is by conducting their own research and if your business has made it onto a recognition list, it really helps make you stand out from your competitors. Consider searching for recognition lists opportunities and apply for as many as you can.

Hi, I am the CEO of Lead411 and the founder of the SaaS 1000. Lead411 is a Sales Intelligence platform that discovers actionable insights for sales/marketing teams to help them target companies/contacts that are much more likely to be buying specific products and services. I love anything and everything that has to do with SaaS, sales technology and sales insights.

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