65% Open Rate! Using Funding Triggers in Sales

In outbound sales, I am always looking for key statistics that can fuel my future efforts. What works, what doesn’t, what is getting responses, what is fuelling my funnel. Recently, a colleague and I were looking at my email sequences, particularly at open rates and trying to determine which cadence/subject lines worked best. Something we…

Why Recognition Lists are Important to Marketing

If your business has a great product or service, the hard truth is that it’s not enough to attract customers. With so many businesses creating websites, some more visually engaging than others, the average prospective customer will probably have a hard time comparing businesses from their competitors. Since most people today are skeptical of the…

Introducing the SaaS 1000

Today, we launched the first ever SaaS 1000.  The SaaS 1000 is a list that indexes the top SaaS companies in the world.  We created this list because we not only wanted to index all Software as a Service companies, but we also wanted to monitor their growth.  It’s a great way to see which…